Description
The Sky Bar was invented in 1938 at the New England Confectionery Company (NECCO). The molded chocolate bar revolutionized confectionery technology as the first chocolate bar to have multiple different flavored centers. Chocolate bars of a similar molded form had started popping up around the early 1900s, but none had the same internal complexity of the Sky Bar. Recognizing the innovation they had on their hands, the folks at NECCO chose the name Sky Bar because flight was the excitement of the day. They chose to launch this new candy bar with a sky writing marketing campaign and they built up anticipation by advertising the upcoming sky writing events. In the 1950s and 1960s, the era of the family road trip and the vending machine, Sky Bars were seemingly everywhere. Thanks to extensive TV advertising, the Sky Bar was the candy bar of choice for many families, primarily up and down the East Coast. As a result, the Sky Bar evokes special childhood memories for many. It was continuously manufactured by NECCO for 80 years, and after a hiatus of only a year and a half, it is back, and looking forward to the next 80 years and a new generation of Sky Bar fans!